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The Geek Sheet
The Founder’s Dilemma: When to DIY Your Content & When to Call in the Pros
You know the vibe. It’s 11:42pm. You’re half-asleep, halfway through a Canva carousel, wondering if this post about “founder lessons” is...
4 min read


The 'Perfect Post' Myth: Why Chasing Perfection is Killing Your Content Strategy.
Spoiler: If your drafts folder looks like a digital graveyard, you're not alone. This one’s for the perfectionists, the overthinkers, and...
3 min read


The Anti-CMO Playbook: What to Do When You’re Over the Marketing BS
If you've ever opened a marketing plan and thought, “Why does this feel like it was written for a Fortune 500, not my actual business?”,...
4 min read


Why Your Reels Flop in the First 3 Seconds (And the Hook Formulas That Fix It)
You’ve got 1.3 seconds. That’s the average time it takes a user to decide whether to keep watching your Reel or scroll past it like it...
4 min read


Transparent AI: Why Pretending It’s Magic Will Backfire on Your Brand
You don’t need to fake it. They already know. Your clients have seen enough “AI-powered everything” to know that most of it still needs a...
4 min read


AI-Generated Storytelling: Why the Brands Who Ignore It Will Get Left Behind
If you've been telling yourself "AI can’t do real storytelling", you might be right. For now. But the way things are heading? That belief...
4 min read


Podcast vs Blog vs Reel: What’s Actually Worth Your Time in 2025?
Here’s the worst-kept secret in content marketing: you don’t need to be everywhere . You don’t need to start a podcast and write...
4 min read


AI Content That Clicks: Why Most of Yours Sucks (And How to Fix It)
You tell yourself you’re going to write something brilliant. Instead, it’s midnight, you’ve got six tabs open, and you’re typing: “write...
5 min read


How Your Content Calendar Became a Box-Ticking Trap (And What to Do Instead)
Let’s be honest. Most content calendars are just glorified to-do lists wearing a strategy hat. At some point, what started as a...
4 min read


Search Is Dead. GEO Is the New Ranking Game (Here’s What Founders Need to Know)
Here’s the thing no one’s telling you: SEO is evolving faster than most websites can refresh a headline. You’re not just writing for...
3 min read


Not Another
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Bite-sized inisghts, strategies and a little bit of creative nerd magic.
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